About
ABOUT 63
BEYOND SEOUL'S LANDMARK, LIFE MEETS ART
Symbolizing the Seoul skyline, 63 Building has long stood as a landmark representing South Korea.
In 1985, a 249-meter tower rose along the Han River in Yeouido.
Asia's tallest building at the time, with Korea's first IMAX theater and a large aquarium,
it drew over 30,000 visitors on its opening day, ushering in a new era for Seoul.
As a symbol of the Miracle on the Han River,
it became a space where school field trips and family memories from across the country layered over time.
Long remembered as a special place — alongside the urban scenery unfolding with the flow of the Han River —
63 Building is now being reborn as more than an observatory: a complex space where culture and experience meet.
From sweeping views at the observatory to art at the gallery, retail spaces curated with sensibility from around the world,
and relaxing moments across diverse F&B venues —
63 Building aims to be more than a place of consumption: a space where culture and taste connect.
Where the city's flow pauses, new culture begins.
A place where the gaze upon Seoul lingers, and where new stories connect.
63 Building, redefined.
GF DESIGN
Where Nature Drifts In
NATURE POETRY
Where light tilts, wind passes, and scent lingers. 63 Building brings the senses of nature inside, offering a quiet, lyrical experience — as if standing somewhere outside, even while indoors.
Where Boundaries Dissolve
DISSOLVE BOUNDARY
Through alleys, plazas open; closed spaces breathe again. Without a fixed path, the direction you walk becomes the story. Time at 63 Building is shaped not by destination, but by flow.
A Space That Holds Time
TIMELESS HERITAGE
The place that has long defined the Seoul skyline. Its heritage does not fade — it is reborn in a new language. Where art meets the everyday, 63 stands not as memory, but as a place of this very moment.
Zoning Overview
WELCOME STREET
A WELCOMING STREET FOR DAILY MOMENTS AND EVERYDAY FLAVORS
Korea's first Hawai'i-inspired café, ISLAND VINTAGE COFFEE and its signature açaí bowls, baked dough sandwiches at PAZAC, and premium ice cream at BENSON offer a refreshing pause from the city alongside a relaxed Hangang picnic atmosphere.
CULTURE STREET
A LIFESTYLE STREET INSPIRED BY ART AND EVERYDAY LIVING
Leading Nordic lifestyle brand ROOMING HAY, curated select shop LOFA SEOUL, Santa-inspired gift shop PRESENTMOMENT HOHO, and more feature Seoul's latest trends and sensory retail experiences.
GOURMET STREET
A CONTEMPORARY GOURMET STREET INSPIRED BY KOREA'S TRADITIONAL MARKET CULTURE
From RAMENYA SHIMA, a Tokyo Tabelog top-ranked ramen brand making its Korea debut, to SEORYUNG, BISTRO SANHO, and more, distinctive dining experiences await.
BRAND IDENTITY
The 63 Building symbol is built on the structure of ‘6’ and ‘3’ organically connected — a visual expression of a brand concept where people and relationships are linked.
The two numerals merging into a single flow embodies the philosophy of connection and expansion mentioned earlier, while drawing inspiration from the window-module pattern that defines the 63 Building facade.
COLOR PALETTE
VISUAL SYSTEM
EXPANSION
COMPOSITION
LINE
LINE+SOLID
WHITE LINE+SOLID